Students are asked to write a marketing plan for an organisations new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Assume the role of marketing manager for the product/brand and your job is to construct a marketing plan to grow/extend the brand. Your written marketing plan should include: Current Business Marketing Objectives Competitors of the business Strategic Marketing approach Marketing Mix (4Ps) including NPD process The primary aim of this assessment is to understand the theory of marketing and role of marketing in business Referencing: You required to use minimum of 15 academic references. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style. Word limit: The paper/plan must be of 3000 words in length excluding references.

Assignment Structure : Executive Summary Table of Contents Body of the plan to contain Section Headings e.g. Introduction: Purpose of the paper, scope and limitations Background to the selected industry, and the business organization Current Business - SWOT and current VRIO Analysis Marketing Objectives: Proposing the need of new product/product extension to grow your brand - Short- and long-term objectives Market and Competitor analysis Strategic Marketing approach - Segmentation - Targeting - Positioning Marketing Mix (4Ps/7Ps) Ethical and sustainable approach - Product- NPD process - Price - Place - Promotion *you can consider application of 7Ps if necessary Recommendations: (e.g., Blue Ocean, PLC etc. etc.) Conclusion References list NOTE: -Use relevant theoretical concepts and application -Sub-sections are to be numbered -Paragraphing must be used -Page numbers must be used. -Reference List at the end must be in APA format