Question: Students are expected to answer the following questions: Identify both established and emerging consumer value propositions within the airline industry. Provide a process map (or

Students are expected to answer the following questions: Identify both established and emerging consumer value propositions within the airline industry. Provide a process map (or flowchart) of the selected airline departure process faced by passengers. Discuss the application of service excellence in airline operations. Review the relationship between service quality and profitability for the airline industry. Describe the current and potential operational challenges faced by managers in the chosen airline. Provide recommendations for improving the service operations of the chosen airline.

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