Students are requested to read chapter 9 Protecting Innovation from their book Strategic Management of Technological Innovation. Based on the conceptual knowledge and understanding obtained from the readings:

- 1 -Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (5 Marks) (Max 750- Min 500 Words)

2 - What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice? (5 Marks) (Max 750 - Min 500 Words)

3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (5 Marks) (Max 750 - Min 500 Words)