Question: Students are requested to read chapter 9 Protecting Innovation from their book Strategic Management of Technological Innovation. Based on the conceptual knowledge and understanding obtained

Students are requested to read chapter 9 Protecting Innovation from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings -

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words)

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 - Min 500 Words)

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