Students are tasked to create out-of-home advertisement to answer the objectives. You must have breaf explanation as to why this ad would work - this needs to be supported by theoretical evidence from journal articles or your text book. Your main objective is to show the seriousness of food allergies and convey that they should not be used in jokes. Read more here about food allergies. Food allergies can be fatal. Read an article about a local fatality in the Illawarra. Often we see jokes in advertisements and TV or movies. I've placed some examples below of actual ads, TV shows and Movies where allergies are seen as no big deal and even funny. The problem with finding this funny is that kids could bully another student by hiding a peanut in their lunchbox, or restaurant staff not seeing the seriousness of not disclosing an allergen. It happens all the time. You have a very important job - it is to change public perception. You can use the Health Belief Model to help you.