Question: Students should review the below article: Customer loyalty and value anticipation: does perceived competition matter? By: Ishmael Ofoli Christian University of Ghana Business School, Accra,
Students should review the below article: Customer loyalty and value anticipation: does perceived competition matter? By: Ishmael Ofoli Christian University of Ghana Business School, Accra, Ghana Thomas Anning-Dorson Wits Business School, University of the Witwatersrand, Johannesburg, South Africa, and Nii Nookwei Tackie University of Ghana Business School, Accra, Ghana Reference link (Links to an external site.) Please consider the following while reading and developing the assignment response, Include a title and reference page (not included in page count) Include in-text citations as content is included or obtained from the article Utilize quotes sparingly. Please paraphrase the content and base the paraphrased content on APA formatted in-text citations. Include a balanced review of the various concepts and content identified in the article. For example, please avoid only including an in-depth discussion on one or two elements of the article, but rather a high level and general review of the article and the several concepts addressed.
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