Students will analyze and create an elevator pitch and value proposition statement.

Components for an Elevator Pitch

An elevator pitch should be about $60$ seconds $($please do not ramble on and on$).$ The

elevator pitch should be compelling and elicit a next step from the prospect. Before you

start, think of your pitch as telling a story. People LOVE stories and you, yourself, love

stories too! Therefore, have a pitch that tells a compelling story and gets the prospect$$s

attention. As you develop your elevator pitch, please consider a few or all of the

elements listed below:

$$ Introduce yourself and your company.

$$ Create credibility by discussing what problems your company can solve.

o What does your company specialize in solving?

$$ Enhance your credibility by stating some compelling facts $($select a few ideas

below$)$ about your company, such as:

o Number of years in business

o Number of clients

o Number of locations

o Awards and achievements

o Growth over the last X years

o Remember that buyers want to buy from a trusted and reliable company.

Therefore, make your company sound AMAZING!!

$$ Discuss clients $($name drop$)$ or industries that you excel in$,$ thus further building

your company$$s credibility and your credibility.

$$ You must provide solutions with a compelling value proposition $($refer to the

Value Proposition Generator$).$

$$ Remember, it is a compelling and insightful story.

$$ Is this the only method for elevator pitching??? Nope! Please see the videos in

the PPT from our class lecture.