Students will demonstrate the ability to think critically as a Marketing Manager about course concepts; and in this case, discuss how they apply to companies like Best Buy and others competing against other firms like Amazon. Students will reflect, add their perspectives, and incorporate concepts learned in class into the discussion. In Corie Barry's strategy, marketing management plays a crucial role, even if it is not explicitly stated. Marketing is essential in shaping the company's brand image, communicating its value proposition to consumers, and driving demand for its products and services. Barry's strategy involves enhancing the in$-$store experience, expanding into new product categories, and leveraging partnerships with vendors. These initiatives require effective marketing strategies to attract and retain customers. By understanding consumer needs and preferences, optimizing product offerings, and promoting its services, Best Buy can differentiate itself from competitors and maintain its competitive edge.

During the investor update on CNBC$,$ Corie Barry, the CEO of Best Buy, discussed the company's continued strategy, growth areas, and targets for fiscal $2025.$ The targets included $$50$ billion in revenue with a $5\%$ operating income rate. Despite external uncertainties like tariff policies and consumer behavior, Barry expressed confidence in the strategy's viability over five years. Barry emphasized nurturing customer relationships and mitigating the impact of tariffs on the company's cost of goods sold. She reaffirmed the company's commitment to its strategy and acknowledged the complexities of tariff policies. Best Buy's approach to price elasticity was also discussed, as well as interactions with the Trump administration and consumer spending trends. The update covered Best Buy's performance in various product categories, international operations, and service offerings like Total Tech Support and healthcare solutions. Barry highlighted the significance of diversity on the company's board and its benefits for decision$-$making and long$-$term success. Overall, the goal of the update was to convey confidence in Best Buy's strategy and growth prospects to investors.