Students will explore target marketing, audiences, platform selection and a content calendar in this assignment. Please select a brand or a business that interests you. You may also wish to use your current employer, or perhaps one you aspire to do some work for in the future. You will need to research their digital footprint online website, use of social media, content, frequency, enewsletter etc. Conduct an assessment of the social platforms they use, and critique the selection of channels (and possibly ones they are missing) and how they use them, considering the target audience you believe they are pursuing. Then develop a sample monthly content calendar, that takes into consideration the target audience, platforms they should be on, and types of content creative to be shared which you would recommend. Components % of Grade Organization and coherence 20% Evidence and support 30% Analysis and use of course concepts 30% Style and mechanics 20% The expectation is 5-7 pages of written content. Illustrations or graphics may take you over that, but dont worry about it. Cover sheet and references are also outside of that page estimate.

SOC305 Individual social media project Students will explore target marketing, audiences, platform selection and a content calendar in this assignment. Please select a brand or a business that interests you. You may also wish to use your current employer, or perhaps one you aspire to do some work for in the future. You will need to research their digital footprint online - website, use of social media, content, frequency, enewsletter etc. Conduct an assessment of the social platforms they use, and critique the selection of channels (and possibly ones they are missing) and how they use them, considering the target audience you believe they are pursuing. Then develop a sample monthly content calendar, that takes into consideration the target audience, platforms they should be on, and types of content creative to be shared which you would recommend. Components Organization and coherence Evidence and support Analysis and use of course concepts Style and mechanics % of Grade 20% 30% 30% 20% The expectation is 5-7 pages of written content. Ilustrations or graphics may take you over that, but don't worry about it. Cover sheet and references are also outside of that page estimate. This assignment is worth 20% and will be due on Nov 17, 2020 for Section #1 of SCO305. Section #2 of SOC305 will have this assignment due on Nov 18, 2020. Please be sure to upload an electronic copy to Blackboard. En Und S) Focus B I U $ A 4 % 5 6 & 7 + 0 9 O E R T Y U 1 0 D F G H J K Layout Reference ADDE AL No Spacing Heading Heading 2 A A EE! SOC305 Individual social media project Students will explore target marketing, audiences, platform selection and a content calendar in this assignment. Please select a brand or a business that interests you. You may also wish to use your current employer, or perhaps one you aspire to do some work for in the future. You will need to research their digital footprint online - website, use of social media, content, frequency, enewsletter etc. Conduct an assessment of the social platforms they use, and critique the selection of channels (and possibly ones they are missing) and how they use them, considering the target audience you believe they are pursuing. Then develop a sample monthly content calendar, that takes into consideration the target audience, platforms they should be on, and types of content creative to be shared which you would recommend. Components Organization and coherence % of Grade 20% 30% Style and mechanics 30% + Evidence and support Analysis and use of course concepts 20% The expectation is 5-7 pages of written content. Illustrations or graphics may take you over that, but don't worry about it. Cover sheet and references are also outside of that page estimate. This assignment is worth 20% and will be due on Nov 17, 2020 for Section #1 of SC0305. Section #2 of SOC305 will have this assignment due on Nov 18, 2020. Please be sure to upload an electronic copy to Blackboard. $ o 5 6 7 00* ( E ) R 9 T Y U D 1 F 0 G H J