Study case: 3M company for which innovation is everything

3M is a company whose products are difficult to avoid, whether they are transparent plastic adhesive strips, papers that are used to write abbreviated messages and paste on doors, or cut Fabrics used in polishing and cleaning, or protective materials for fabrics and more.

It is clear that 3M is found all over the house, products that you may use without knowing its product;

The company was established nearly a century ago in Toharbers, Minnesota, on the shore of Lake Siberian; since its inception, the company has been accustomed to making innovative products needed by customers, including its first 3-M lte, a product that isused to soften curved parts of car bodies without causing any harmful effects; This company specializes in innovation itself.

If there is a problem, the company may have worked on producing a product to solve it, consider the following examples: the company's engineers developways to produce banners according to each customer's wishes in small numbers and low prices that smaller companies can raise.

In order to help the company solve the problem of producing a powerful battery that operates a book-sized computer, but is small enough to be easily moved from place to place, the company has notdeveloped a new battery but has developed new ways to manufacture computer screens that do not need a large amount of energy.

If you've had a broken hand or a man for a while, there's a chance that your doctor may have put your fracture in a strip of strong industrial fiber produced by the company for this purpose, called Scotch Casting Tip instead of those heavy plastic strips that have been in use for hundreds of years.

One of the factors that led to this result was the company's long-standing 15% rule, and according to that rule, the company allows each worker to spend 15% of thecompany's time working on projects that have not been assigned by the company, without anyone's permission; Businesses come up with ideas that are difficult for management to come upwith, and the 15% rule still exists in the company so far.

In order to stimulate the spirit of innovation among its employees, the company encouraged the transfer of ideas between departments, and therefore encouraged the establishment of formal and informal communication networks between technicians, for example, the company's strategic units regularly conduct exhibitions showing the latest technologies produced by employees in other units.

The most important objectives of 3M managers are to spread creativity and innovation in the company, and the company often urges its employees to produce new products in accordance withthe rule that a quarter of annual sales of new products should not be more than five years old; The company has 30% ofits annual sales of products no older than four years old, and this goal has sparked innovation in the company until it achieves this goal two years after its inception.

Most companies reward the successes of their employees with money, but 3M is taking an additional step in this field, as it offers in addition to money something that is beloved of the most innovative employees, namely a special club for creators, the Carlton community, which is a special association to appreciate those who have provided the company with extraordinary participations in the field of science and technology; T. Magic adhesive tape, note papers, and products that protect clothing, the company also offers many grants to cover the expenses of technicians and others that are not covered by the budgets of the departments in which they work.

It is clear that 3M is not only working to achieve innovation, but is seeking to make sure that innovations have had their effects, and to a large extent the focus on innovation has been the reason for the success that the company has enjoyed for a century, and without a doubt 3M is a private company, but it is not the only one in this field, including General Electric, Debonab, Permed, Pfizer and others.

*Management of Conduct in Organizations: Gerald Greenberg and Robert Barron, Mars Publishing House.

After reading the previous study case, answer the following questions:

Extract 3M's innovations in addressing many of the world's problems? What made 3M reach that level of innovation excellence?

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