study case :

Clean & Clear used Snapchat to help raise awareness of its Morning Burst facial cleanser among females age 13 to 24. They partnered with Snapchat to run animated Snap Ads that reached, the right people at the right time. Clean & Clear also used Snapchat's Lifestyle Categories to optimize its Snap Ads between Stories campaign and reach Snapchat more likely to be interested in beauty. Clean & Clear's Snap Ads and Filters campaign generated an 11.2% lift in Aided Awareness and a 7% lift in brand favorability

Q1: When C&C partnered with Snapchat to raise awareness of its new product through running animated Snap Ads that reached the right people at the right time, it was using snapchat as 1. Paid media channel 2. Paid and earned media channel 3. Earned media channel 4. wend media channel

Q2: When C&C specified its marketing campaign to target female aged 13 to 24, this group of females is defined as: 1. The company target segment 2. The company target competitors 3. The company target stakeholders 4. The company social influencers

Q3: When C&C partnered with Snapchat to raise awareness of its facial cleansing product, Snapchat represents which of the following to C&C: 1. An intermediary 2. A distributer 3. A producer 4. A manufacture

Q4: When C&C used Snapchat's lifestyle categories to reach Snapchat who are more likely to be interested in beauty, it was applying the campaign 1. Integration 2. Optimization 3. Personalization 4. Customization

Q5: Which of the following statements represents the C&C campaign performance indicators: 1. Clean & Clear partnered with Snapchat to run animated Snap Ads. 2. Clean & Clear used Snapchat to help raise awareness of its Morning Burst facial cleanser among females age 13 to 24. 3. Clean & Clear used Snapchat's Lifestyle Categories to optimize its Snap Ads between Stories campaign. 4. Clean & Clear's Snap Ads and Filters campaign generated an 11.2% lift in Aided Awareness and a 7% lift in brand favorability