Study case: You are employed by an organization that runs a chain of retail stores across South Africa.The organization sources local products and caters to smaller communities with little access to the major city centres. These retail outlets offer superior products t very affordable prices. They also used local suppliers and vendors to help the communities grow. After five years as a marketing co ordinator for your organization, you have been promoted to the head of the marketing department.

explain and discuss micro environment - company's strategic vision and mission, objectives and strategies, market environment - consumers and their needs, expectations, purchasing power and behaviour and macro-environment technical environment, economic environment, social environment, physical environment, institutional political environment