Study case: You are employed by an organization that runs a chain of retail stores across South Africa.The organization sources local products and caters to smaller communities with little access to the major city centres. These retail outlets offer superior products t very affordable prices. They also used local suppliers and vendors to help the communities grow. After five years as a marketing coordinator for your organization, you have been promoted to the head of the marketing department.

Discuss how the following might affect the organisation's marketing initiatives:

Tastes and trends, budget and economy, strength of competitors, legal and political considerations