Chapter 17: In Cyberspace, No One Can Hear You Shop 1. Discuss the author's view of...

 

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Chapter 17: "In Cyberspace, No One Can Hear You Shop" 1. Discuss the author's view of what is "wrong" with the internet. What is needed to fix the problem? 2. What was the problem the author had with Microsoft and Amazon? 3. Discuss the findings of the January 2008 Nielson Global Online Survey? 4. The author reports female shopping online falls into primarily three categories. Name them and discuss them. 5. Discuss what the author sees as one of the biggest pluses of the web. 6. React to the author's impression of Facebook and his thought of what is the Chief limitation of the internet. 7. Discuss the author's belief that "convergence" is the future of the internet. Chapter 18: Come Fly with Me 1. What lessons do you take from reading about how Envirosell expanded globally? 2. Discuss the three fundamental things that make shopping and the physical environments we live in different. Chapter 17: "In Cyberspace, No One Can Hear You Shop" 1. Discuss the author's view of what is "wrong" with the internet. What is needed to fix the problem? 2. What was the problem the author had with Microsoft and Amazon? 3. Discuss the findings of the January 2008 Nielson Global Online Survey? 4. The author reports female shopping online falls into primarily three categories. Name them and discuss them. 5. Discuss what the author sees as one of the biggest pluses of the web. 6. React to the author's impression of Facebook and his thought of what is the Chief limitation of the internet. 7. Discuss the author's belief that "convergence" is the future of the internet. Chapter 18: Come Fly with Me 1. What lessons do you take from reading about how Envirosell expanded globally? 2. Discuss the three fundamental things that make shopping and the physical environments we live in different.

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Chapter 17 In Cyberspace No One Can Hear You Shop Authors View of Internet Issues What does the auth... View the full answer