Question: Study Questions 1. Why does Zespri exist? 2. What value does Zespri bring to growers? To consumers? To retailers? 3. What must Zespri do well

Study Questions

1. Why does Zespri exist?

2. What value does Zespri bring to growers? To consumers? To retailers?

3. What must Zespri do well in order to succeed?

4. How do Zespri's research and development and

branding initiatives create value? Why are they important?

5. How should Zespri look to grow its business (e.g.,

global sourcing, additional product lines)?

6. Does Zespri have a long-term sustainable business

model?

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