Question: Why does Zespri exist? 2 . What value does Zespri bring to growers? To consumers? To retailers? 3 . What must Zespri do well in

Why does Zespri exist?
2. What value does Zespri bring to growers? To consumers? To retailers?
3. What must Zespri do well in order to succeed?
4. How do Zespri's research, development, and branding initiatives create value? Why are
they important?
5. How should Zespri look to grow its business (e.g., global sourcing, additional product lines)?
6. Does Zespri have a long-term sustainable business model?

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