Study the brief proposal for business study described below and answer the following questions.

DSG Technologies $($DSG$),$ a mid$-$sized Bloemfontein$-$based technology firm specialising in software development, is

experiencing high employee turnover rate. Despite offering competitive salaries and benefits, employees are leaving the

company at an alarming rate, leading to disruptions in project timelines and decreased morale among remaining staff.

Management suspects that there are underlying issues contributing to the turnover beyond compensation, such as

company culture, leadership effectiveness, and work$-$life balance.

To gain a deeper understanding of the reasons behind the turnover and to identify potential solutions, the management of

DSG has enlisted the services of the Business Research Group $($BRG$).$ BRG will conduct a qualitative study involving indepth interviews and focus groups with both current and former employees of DSG$.$

As a researcher at BRG$,$ your task is to:

$$ Design the interview and focus group protocols.

$$ Recruit participants for the study.

$$ Conduct the in$-$depth interviews and focus groups.

$$ Analyse the qualitative data collected.

$$ Identify key themes and patterns in the data.

$$ Prepare a comprehensive report detailing the findings and recommendations.

$$ Present the findings to the management of DSG$.$REQUIRED:

$4\mathrm{.}1.$ How would you design the interview and focus group protocols to effectively capture the diverse experiences and

perspectives of current and former employees regarding the factors contributing to turnover at DSG

Technologies? $(5$ marks$)$

$4\mathrm{.}2.$ Discuss the strategies that you would employ to recruit a diverse and representative sample of participants for the

qualitative study at DSG$,$ ensuring a comprehensive understanding of the issues surrounding employee

turnover. $(4$ marks$)$

$4\mathrm{.}3.$ Describe your methodology for conducting in$-$depth interviews and focus groups with participants, ensuring a conducive

environment for open and honest discussion about their experiences at DSG$.(6$ marks$)$

$4\mathrm{.}4.$ Propose an appropriate method or methods of data analysis for the qualitative study at DSG$,$ ensuring thorough

exploration and interpretation of the data that will be collected from interviews and focus groups to uncover key themes and

patterns related to turnover factors at DSG Technologies. $(5$ marks$)$