Question: Study the information provided below and answer the following questions. Heskett, Jones, Loveman, Sasser, and Schlesinger s ( 1 9 9 4 ) Service -
Study the information provided below and answer the following questions.
Heskett, Jones, Loveman, Sasser, and Schlesingers ServiceProfit Chain SPC theory is a management framework that integrates concepts from marketing, human resources, and organisational behaviour. The SPC theory posits a direct link between a firms internal service climate and its external service value, which ultimately drives firm profitability and growth. Customer satisfaction is of critical importance in investment and portfolio management. A recent study reported a decline in customer satisfaction among South African investment firms. As an organisational researcher, you have hypothesised that improvement in a certain variable, employee engagement, is likely to yield significant enhancement in another variable, customer satisfaction. You are proposing a quantitative study premised on the SPC theory to investigate whether improvement in employee engagement enhances customer satisfaction at twenty selected South African investment brokerage firms.
QUESTION
Based on the requirements prescribed for the proposed study, undertake a detailed analysis of the proposed study in the light of the Ws
Based on the outcome of the W analysis, formulate a Wcompliant title suitable for the proposed study.
Formulate a problem statement for the proposed study.
State the aim and significance of the proposed study.
Formulate THREE research objectives and THREE research questions for the proposed study.
QUESTION
Present a comprehensive literature review for the proposed study by unpacking the fundamental phenomena and main theoretical concepts underpinning the proposed study. Please note that a minimum of four pages of critical review of the extant literature is required and at least eight recent academic sources should be cited in the discussion.
QUESTION
Critically discuss the ontological and epistemological considerations for the proposed study based on the researchers choice of a quantitative approach for the study.
Discuss the concept of research design, and propose and elaborate on a suitable research design for the proposed study.
Based on the research design chosen for the proposed study, critically discuss the main considerations that would inform the sampling methodology for the proposed study.
Based on the research design chosen for the proposed study, comprehensively discuss the data collection considerations that would inform the proposed study.
In your discussion, highlight the type of data required to answer your research questions, and define and elaborate on the method of data collection that you would use.
Based on the research design chosen for the proposed study, comprehensively discuss the data analysis considerations that would inform the proposed study.
In your discussion, highlight the analytical framework that you would employ for the proposed study.
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