Study the note provided below and answer the following questions.

Today, $$corporate ethnography,$$industrial ethnography,$$ and $$business ethnography$$ have become buzz words in corporate circles. According to Fayard $(2015),$ corporate ethnography is a growing pursuit undertaken by individuals inside and outside firms. In the view of Urban and Koh $(2013),$ ethnographers have approached the modern business corporation $($construed as cultural formation$)$ from two directions: $($a$)$ the effects of corporations$$on workers, communities, consumers, and the broader environment$$ and $($b$)$ the inner workings of corporations as small$-$scale $($or even large$-$scale$)$ societies.

Corporations today often hire ethnographers to collect qualitative data on the functioning of daily work in an attempt to understand and then describe the behaviours of the people they are studying in terms both meaningful to the people studied and relevant to other people interested in the understandings gleaned $($Heps$,2013).$ In this regard, corporate ethnography is a tool for gaining insight into people's desires and needs. Because if you know people, you know your customers. You get exposed to what buyers are more likely to adopt. By understanding what users want and how they act, firms can differentiate their offerings from those of competitors. Corporate ethnography reveals not just what people say they do$,$ but what they actually do$.$ It provides a more complete, nuanced, and valid picture of people$$s practices, processes, and product use in context. Corporate ethnography constitutes a powerful tool that can provide actionable insight and reduce corporate R&D risk.

Requirements for a proposed study:

You work for a technology firm that has recently introduced a range of new products into the South African market. The products are in novel categories and conventions have not yet been established$$ thus, the senior sales manager wants to understand the tacit consumer practices in the use of the products. Your line manager has been informed that you are an MBA student with a considerable understanding of ethnography as a research design. Therefore, he has asked you to be part of a team chosen to embark on an ethnographic study with the aim of examining how consumers treat these technologies and how they implement them within their lives. The study is expected to go beyond observation to tailor recommendations to specific contexts and business problems in order to deliver value not just for users but for the company too. Required: $5\mathrm{.}1$Rationalise the choice of ethnographic design for the proposed study. $(5$ marks$)5\mathrm{.}2$ Critically discuss the methodological considerations $($i$.$e$.,$ sampling, data collection and data analysis$)$ that will inform the proposed study. $(12$ marks$)5\mathrm{.}3$Specify three disadvantages of ethnographic research. $(3$ marks$)$