Question: Study two (2) companies from the same industry in Malaysia, which have adopted the ecommerce technology in managing customer relationship. Critically evaluate and provide a

Study two (2) companies from the same industry in Malaysia, which have adopted the ecommerce technology in managing customer relationship. Critically evaluate and provide a comparisons table highlighting the features of their Customer Relationship Management (CRM) systems in the categories of either operational; collaborative; and/or analytic in nature. [30 marks]

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