Stu's Mellow Meter Miser $($MMM$)$ has recently experienced a sales decline due to the entry of a lower$-$priced competitor, Kelly's Calorie Counter $($KCC$).$ Stu is convinced that an advertising campaign touting the superior design and $3-$year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single$-$issue audience of $271,000,$ while WSJ claims that one issue will reach $226,000.$ NYT$\text{'}$s audience is $12\%$ college professors and only $45\%$ business people. WSJ shows Stu research that business people are $56\%$ of their readership, $23\%$ are farmers, and $5\%$ are college professors. NYT charges $$11,000$ per quarter page ad$,$ while WSJ charges $$7,000.$