Question: Stu's Mellow Meter Miser ( MMM ) has recently experienced a sales decline due to the entry of a lower - priced competitor, Kelly's Calorie

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's Calorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 256,000, while WSJ claims that one issue will reach 225,000. NYT's audience is 14% college professors and only 41% business people. WSJ shows Stu research that business people are 58% of their readership, 16% are farmers, and 4% are college professors. NYT charges $11,000 per quarter page ad, while WSJ charges $7,900.
What is the New York Times CPM (Cost per thousand impressions)?

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