Question: subject : bussiness analytics and decision making 2) A local transportation company decided to offer direct service from Whistler to downtown Vancouver Management must decide
subject : bussiness analytics and decision making
2) A local transportation company decided to offer direct service from Whistler to downtown Vancouver Management must decide between a full price service using the company's new fleet of full capacity bus and a discount service using smaller capacity vans. It is clear that the best choice depends on the market reaction to the service they offer. Management developed estimates of the contibution to profit for each type of service based upon two possible levels of demand for service to downtown Vancouver song and weak The following table shows the estimated monthly profits (in dollars) Demand for service Strong 350 Weak Service Fall Price Discount 50 270 30 It nothing is known about the probabilities of the chance outcomes what is the recommended decision using the comervative approach? (3 marks) Suppose that management of this local transportation company believes that the probability of strong demand is 06S and the probability of weak demand is 0.35 Use the expected value approach to determine an optimal decision marks) What is the expected value of the perfect information mark)
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