Question: Subject : Consumer behavior Q : The component and process of consumer perception are the consumers' selective exposure, attention (or organizing the marketing offers), and

Subject : Consumer behavior

Q : The component and process of consumer perception are the consumers' selective exposure, attention (or organizing the marketing offers), and interprete (or get the feeling and/or belief, or meaning of the marketing offers). Why is the consumer perception important for creating and/or enhancing the firm's brand positiong?

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