Subject: Consumer Behaviour

3. Use the phenomenological approach to explain the following cartoon, which depicts two potential responses to failure. Your answer should (i) provide a brief explanation of the phenomenological approach (DO NOT quote directly from the textbook), (ii) identify and describe the key concept of relevance to consumer behayjor (DO NOT quote directly from the textbook), and (iii) offer a plausible explanation for the responses depicted in the cartoon - first the one on the left and then the one on the right. [5] MKTG 3142W | Fall 2022 | Writing Assignment 2 10 i. Phenomenological approach: Type your answer here by overwriting this text ii. Key concept relevant to consumer behavior: Type your answer here by overwriting this text iii. Plausible explanation of the cartoon (refer to both images - first the one on the left and then the one on the right): Type your answer here by overwriting this text