Question: Subject: Consumer Behaviour. Question 2: Construct a multi-attribute (Fishbein Model) for a set of local restaurants namely KFC, McDonalds, Subway, Burger King and Pizza Hut.

Subject: Consumer Behaviour.

Question 2: Construct a multi-attribute (Fishbein Model) for a set of local restaurants namely KFC, McDonalds, Subway, Burger King and Pizza Hut. Based on your findings suggest how restaurant managers could improve their establishments image vis the strategies discussed in the class. (5 Marks 250 Words)

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