Subject: Consumer behaviour

Question 1:Discuss how do you curate your own social media self-image. What are your rules for posting or viewing on social media?

Question 2:Construct a multi-attribute (Fishbein Model) for a set of local restaurants namely KFC, McDonalds, Subway, Burger King and Pizza Hut. Based on your findings suggest how restaurant managers could improve their establishments image vis the strategies discussed in the class.

Question 3: Does humorous appeal work better than other appeals. Justify your answer by discussing an example of a local advertisement.

Question 4: Compile a list of consumption behaviours that you consider unethical. For each behaviour listed, explain why you view it as wrong. Also, for each behaviour listed, discuss the possible reason a person engaging in that practice may use to justify it