Question: subject : digital marketing 2. (a) Explain the term local SEO and discuss in detail the FOUR (4) techniques of local SEO. (15 marks) (b)

subject : digital marketing

2. (a) Explain the term local SEO and discuss in detail the FOUR (4) techniques of local SEO. (15 marks)

(b) Social media has been used widely for connecting people and as a result it is also used for advertising, provide and explain FIVE (5) reasons for switching of traditional media to social media advertising. (15 marks)

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