Question: subject is customer relation management (CRM) Module 1b - Relationship Marketing and CRM INSTRUCTIONS - PART 1 - 4 PRINCIPLES OF CRM CRM is based

subject is customer relation management (CRM)

Module 1b - Relationship Marketing and CRM INSTRUCTIONS - PART 1 - 4 PRINCIPLES OF CRM CRM is based on 4 Principles. Explain what each principle means and why it is important 1. Customers should be managed as important assets. 2. Not all customers are equally desirable 3. Gustomers vary in their needs, preferences and buying behavior 4. By better understanding their customers, companies can tailor their offerings to maximize overall value

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

The eggbeater wind turbine is stopped by using spoilers which consist of 20-lb blocks that slide out along the blades when the blades are turning. As the spoilers travel along the blade, they create...

MGT254. Contracts and Procurement MGT 254. Contracts and Procurement Assignment 1 Writing a Statement of Work (SOW) Introduction The full life-cycle of a procurement of a good or service is typically...

Pivotal Role of Customer Relationship Management The term CRM means very different things in different circumstances, a consequence of the rapid evolution and development of this approach to managing...

COURSEWORK 1 - INDIVIDUAL Year TWO/2015 Subject MGT3604 CUSTOMER RELATIONSHIP MANAGEMENT 25% (INDIVIDUAL ASSIGNMENT) Week 8 Submission Date (4th April 2016 - 10th April 2016) 25% (GROUP ASSIGNMENT)...

1 Writing a Statement of Work (SOW) Introduction The full life-cycle of a procurement of a good or service is typically comprised of five stages: Stage 1. An attempt is made to identify possible...

Please help me with this assignment, 100% human! Reference book George, J. M. (2024). Contemporary management (12th ed.). McGraw-Hill Education. keiser library Syahbinah, S., & Suhardianto, N....

Importance of Strategic Social Media Marketing Simona VINEREAN* Sprint Investify Research Unit Technological innovation has grown at an unprecedented rate over the past couple of decades, creating...

The purpose of this assignment is to be able to critique a research article including critically examining its strengths and weaknesses, internal and external validity, and where appropriate,...

Research papers Reimagining branding for the new B2B digital marketplace Received (in revised form ): 13th June, 2014 DEBRA ZAHAY is Full Professor of Marketing at Aurora University, IL. She holds...

In each case show that T: R2 R2 is not a linear transformation. (a) T(|x y|T) = [xy 0]T (b) T(|x y|T) = [0 y2]T.

Exotech Computers manufactures computer components such as chips, circuit boards, motherboards, keyboards, LCD panels, and the like and sells them around the world. It wants to construct a new...

Most ventures that are up for sale have good to very successful profit records. false true

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...