subject: marketing

1) Develop a sales forecast, based on the data below, for the year 2021. Use the following three methods of sales forecasting: _(7marks) Year 2015 2016 2017 2018 2019 2020 2021 Actual Sales 550 625 690 750 825 915 907 (Forecast) ? a-Moving Average, b-Nave/Ratio, C-Exponential Smoothing. (Note: there are 2 smoothing component values: 0.2 and 0.8. Choose the one that allows the most recent periods of actual sales to influence your sales forecast). 2) Match the appropriate selling relationship for the type of customer listed below. (3marks) Collaborative - Value Added - Transactional a- Medium sales and profit potential. b- Low sales and profit potential. C- High sales and profit potential. 3) Your company sells designer men's shirts. You have 4 branches located in Downtown Beirut, Jounieh, Tripoli, and Saida. The total sales for designer shirts in Lebanon was USD250 million in 2020. Based on this information and other relevant factors, describe the forecasting approach that you will use for developing your sales forecast for 2021. (10marks)