Question: Subject: Marketing Analytics II Source: Kostov, N., & Schechner, S. (2019). GDPR has been a boom for Google and Facebook. Wall Street Journal . -

Subject: Marketing Analytics II

Source: Kostov, N., & Schechner, S. (2019). GDPR has been a boom for Google and Facebook. Wall Street Journal. - https://www.wsj.com/articles/gdpr-has-been-a-boon-for-google-and-facebook-11560789219

Question: What is the benefits and consequences of GDPR:

  1. on Individual consumers
  2. on Advertiserscompanies who need to buy ads from some places
  3. on Big platforms, such as Google and Facebook

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