SUBJECT: MARKETING

Question 2

Big data can help marketers to ___________.

(Place an X in the field to the left of your answer)

	understand the loyalty of a consumer.
	test the viability of a product.
	identify if their product will sell at a certain price.
	see purchasing patterns over long periods of time.

Question 3

Which of the following is a quantitative research method?

(Place an X in the field to the left of your answer)

	Survey
	Focus Group
	Shop-Along
	Usability Test

Question 4

Which of the following is a characteristic of quantitative research?

(Place an X in the field to the left of your answer)

	Uncovers motivations to purchasing actions
	Uses observational data
	Uses statistical data
	Is exploratory

Question5

Data that is acquired by tracking and recording consumers activities is called __________ data.

(Place an X in the field to the left of your answer)

	Observed
	Volunteered
	Inferred
	Appended

Question 6

An online poll is considered __________ research.

(Place an X in the field to the left of your answer)

	Qualitative
	Quantitative

Question 7

Which of the following is not one of the main steps in the marketing research process?

(Place an X in the field to the left of your answer)

	Develop a research plan
	Identify the technique
	Define the problem
	Report the findings

Question 8

True or False, 2^nd party data can be another organizations 1^st party data.

(Place an X in the field to the left of your answer)

	True
	False

Question 9

Qualitative research is about ____________.

(Place an X in the field to the left of your answer)

	Having a large number of participants to determine numerical results.
	Understanding motivations of participants.
	Statistical analysis of participants responses.
	Understanding the what, not the why.

Question 10

Data that is collected directly from customers of an organization is known as _______.

(Place an X in the field to the left of your answer)

	1st party data
	2nd party data
	3rd party data
	4th party data