Subject: MarTech Integration and Challenges

Video Source: https://youtu.be/rLTaTihwL2s

Case Study: Zadeh, M. M. (2019). Facebook's privacy breach: Challenges of managing an information-based supply chain risk. Harvard Business Publishing. - https://store.hbr.org/product/facebook-s-privacy-breach-challenges-of-managing-an-information-based-supply-chain-risk/NA0577

Question: How would a Facebook board member respond to this argument?

• As an investor of Facebook, we face two competing demands. On one hand, Facebook users expect the service to be free. (We also agree with this free model to ensure that every person has equal access to our powerful communication network). On the other hand, our business model relies solely on advertising to sustain a profitable organization. Our customers who are our advertisers rely on users' data to provide targeted and relevant advertising. The advertising model fails without shared data. How can we provide a free service without sharing user data? Even though Facebook is a for-profit company, it is an oversimplification to say that its owners and investors "choose profits over privacy." Our solution to protect users' privacy is to enable all Facebook users the option to opt out of third party data sharing. We believe most users will opt in and truly benefit from the reception of advertising relevant to their preferences and interests.