SUBJECT NAME:MARKETING PLAN

COMPETENCY CODE:BSBMKG609

COMPETENCY TITLE:Develop a Marketing Plan

Question1

Strategic alliance is one of the common marketing opportunity options. What best describes strategic alliance?

Select one:

a.Is a product market strategy whereby organisations seek greater dominance in the market in which it already has an offering

b.Also referred to as strategic partnership is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organisations

c.This occurs when one company makes a bid to assume control of or acquire another, often by purchasing a majority stake in the target firm

d.Is an arrangement where one party grants another party the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications

Question2

Market penetration strategy is one of the common marketing opportunity options. Whatbest describes market penetration strategy?

Select one:

a. Is a product market strategy whereby organisations seek greater dominance in the market inwhich it already has an offering

b. Also referred to as strategic partnership is an agreement between two or more parties topursue a set of agreed upon objectives needed while remaining independent organisations

c. This occurs when one company makes a bid to assume control of or acquire another, oftenby purchasing a majority stake in the target firm

d. Is an arrangement where one party grants another party the right to use its trademark ortrade-name as well as certain business systems and processes, to produce and market agood or service according to certain specifications

Question3

Business takeover is one of the common marketing opportunity options. What bestdescribes business takeover?

Select one:

a. Is a product market strategy whereby organisations seek greater dominance in the market inwhich it already has an offering

b. Also referred to as strategic partnership is an agreement between two or more parties topursue a set of agreed upon objectives needed while remaining independent organisations

c. This occurs when one company makes a bid to assume control of or acquire another, oftenby purchasing a majority stake in the target firm

d. Is an arrangement where one party grants another party the right to use its trademark ortrade-name as well as certain business systems and processes, to produce and market agood or service according to certain specifications

Question4

Franchising is one of the common marketing opportunity options. What best describesfranchising?

Select one:

a. Is a product market strategy whereby organisations seek greater dominance in the market inwhich it already has an offering

b. Also referred to as strategic partnership is an agreement between two or more parties topursue a set of agreed upon objectives needed while remaining independent organisations

c. This occurs when one company makes a bid to assume control of or acquire another, oftenby purchasing a majority stake in the target firm

d. Is an arrangement where one party grants another party the right to use its trademark ortrade-name as well as certain business systems and processes, to produce and market agood or service according to certain specifications

Question5

Joint venture is a type of strategic alliance. What best describes joint venture?

Select one:

a. Is an alliance in which two or more firms own different percentages of the company theyhave formed by combining some of their resources and capabilities to create a competitiveadvantage

b. Is a business arrangement in which two or more parties agree to pool their resources for thepurpose of accomplishing a specific task

c. Is created when two or more companies sign a contractual relationship to pool theirresources and capabilities together. Often used simply to provide access for the participantsinto foreign markets.

d. All of the above

Question6

Equity strategic alliance is a type of strategic alliance. What best describes equity strategicalliance?

Select one:

a. Is an alliance in which two or more firms own different percentages of the company theyhave formed by combining some of their resources and capabilities to create a competitiveadvantage

b. Is a business arrangement in which two or more parties agree to pool their resources for thepurpose of accomplishing a specific task

c. Is created when two or more companies sign a contractual relationship to pool theirresources and capabilities together. Often used simply to provide access for the participantsinto foreign markets.

d. All of the above

Question7

Non-equity strategic alliance is a type of strategic alliance. What best describes non-equitystrategic alliance?

Select one:

a. Is an alliance in which two or more firms own different percentages of the company theyhave formed by combining some of their resources and capabilities to create a competitiveadvantage

b. Is a business arrangement in which two or more parties agree to pool their resources for thepurpose of accomplishing a specific task

c. Is created when two or more companies sign a contractual relationship to pool theirresources and capabilities together. Often used simply to provide access for the participantsinto foreign markets.

d. All of the above

Question8

Product strategies of the marketing mix include:

Select one:

a. Skimming, penetration, psychological, competitive

b. Branding, quality, features, warranty

c. Public relations, publicity, digital marketing, advertising

d. Online, retail, wholesale

Question9

Pricing strategies of the marketing mix include:

Select one:

a. Skimming, penetration, psychological, competitive

b. Branding, quality, features, warranty

c. Public relations, publicity, digital marketing, advertising

d. Online, retail, wholesale

Question10

Distribution (Place) strategies of the marketing mix include:

Select one:

a. Skimming, penetration, psychological, competitive

b. Branding, quality, features, warranty

c. Public relations, publicity, digital marketing, advertising

d. Online, retail, wholesale