Subject: Persuasive Letter Assignment Optional 1" draft due date: Thursday, April 7, 2022, 6:00 p.m. Final due date: Sunday, April 10, 2022, 11:59 p.m. Write a persuasive memo in response to this scenario: Keep in mind that much of the language in this scenario is not appropriate for effective business communication, and that part of your job is to re-write it so that it reads more persuasively. Since you will need to change your reader's mind, use the indirect method to persuade your reader. You are a sales representative for Zappos, a large internet retailer. Your regional office and warehouse are located at 5321 N. Canyon Dr. in Las Vegas, Nevada. For the last five years, Zappos has matched employees' charitable contributions to approved non-political local organizations for up to $2,500 annually. Besides enjoying a tax benefit, the company also receives a public relations boost from this practice. Since this matching-funds program was begun, all of the organizations on the list have been approved by Kedar Deshpande the company's CEO. Over the past eight years, the company has matched the $30,000 its employees have donated. Your co-workers have contributed money to groups such as the Big Brother/Big Sister, Toys for Tots, Feed My Starving Children, and a number of local youth sports teams. You have had an interest in promoting sustainability causes for a long time and have occasionally donated money to the national chapter of the World Wildlife Fund, an organization that has promoted conservation for more than 100 years. The WWF however, is not on the list of approved organizations, nor are any other similar groups. You would like Zappos to match employee contributions to environmental organizations but are worried that the company will reject your request on the grounds that they can be political, not charitable, groups. In the past, Zappos refused to match a $100 donation to Deer Unlimited, a hunting/conservation group. You are also concerned that your request will be rejected because of fear that a recession is imminent, and the company will likely be looking to curb spending. Finally, Zappos has refused to match contributions in the past to some larger groups that the company does not consider "local." Since 2011, Zappos has been working to cut energy costs and reduce paper waste across the company. To support this, they have eliminated their printed product catalogue in favor of going digital. In its advertising, the company has been letting its customers know about these steps. You believe that you could make a persuasive argument that supporting other environmental endeavors makes sense, given the company's current business practice of saving energy and natural resources. Your task: write a letter to the Zappos CEO at 4962 Las Vegas Boulevard, Las Vegas Nevada, 36874, persuading him to add the World Wildlife Fund to the list of approved charitable organizations