Subject : Product Development

Pearson's uncertainty map (Pearson, 1991) provides a framework for analysing and understanding uncertainty and the innovation process. Uncertainty about ends (what is the eventual target of the activity or project); and uncertainty about means (how to achieve this target).

REQUIRED (short answer) a) As relevant manager, can organisations operate across the entire spectrum of innovation activities?

b) Explain the fundamental dilemma facing organisations and the tensions it creates.

c) Discuss the impact to the firm of changes in architectural knowledge and component knowledge.

d) Clarify how management tools for innovation may help a firm regain its innovative performance.

e) Justify the key individual roles within the innovation process and the activities they perform.

Figure 3.2 Pearson's uncertainty map Source A. W. Pearson (1991) Managing innovatiort an uncerta inty redudtion process', in Managing linnovation, J. Henry and D. Walker (eds) Sage/OU Figure 3.2 Pearson's uncertainty map Source A. W. Pearson (1991) Managing innovatiort an uncerta inty redudtion process', in Managing linnovation, J. Henry and D. Walker (eds) Sage/OU