Subject: Quantitative research methods( DBA 801, GOLDEN GATE UNIVERSITY)

Topic: THE IMPACT OF NETFLIX ON ENTERTAINMENT INDUSTRY IN VIETNAM (Please google scholar and many other online searching tools to get more information about this topic) and then answer the below questions as perfectly as you can

Introduction

The question aims to explore the impact of Netflix on the entertainment industry in Vietnam. It requires an in-depth analysis using a quantitative research method to understand the problem, purpose, research question, and hypothesis. Additionally, the question demands the identification of variables, constructs, operational definitions, and a conceptual model.

Explanation:

In this answer, we will first provide an overview of the problem and state the purpose of the study. Then, we will formulate a research question and a detailed hypothesis. Next, we will discuss the variables, their measurement scales, and the constructs with their operational definitions. Further, we will define the dependent and independent variables and their relationship. Finally, we will present a conceptual model with a path analysis diagram.

Detailed Explanation

1) Overview of the problem:

Netflix, as a major streaming platform, has been disrupting the entertainment industry worldwide. In Vietnam, traditional forms of entertainment, such as television and cinema, are now facing competition from Netflix. This study aims to explore the impact of Netflix on the Vietnamese entertainment industry, identifying the factors contributing to its growth and how it has transformed consumer behavior.

2) Purpose of the study:

The purpose of this study is to quantify the impact of Netflix on the entertainment industry in Vietnam, focusing on its effects on traditional media consumption and the way it has influenced the preferences and habits of Vietnamese consumers.

3) Quantitative research question:

What is the impact of Netflix on the entertainment industry in Vietnam, particularly on traditional media consumption and consumer preferences?

4) Quantitative hypothesis:

H1: The increased use of Netflix in Vietnam is negatively correlated with traditional media consumption (television and cinema).

H2: The adoption of Netflix in Vietnam has led to a shift in consumer preferences towards on-demand content and original programming.

Explanation:

This study aims to quantify the impact of Netflix on the entertainment industry in Vietnam, focusing on its effects on traditional media consumption and consumer preferences. The research question is: "What is the impact of Netflix on the entertainment industry in Vietnam, particularly on traditional media consumption and consumer preferences?" Two hypotheses have been proposed: H1 - increased Netflix usage is negatively correlated with traditional media consumption; H2 - adoption of Netflix has led to a shift in consumer preferences towards on-demand content and original programming.

5) Variables and measurement scales:

Independent variable: Netflix usage (measured on a continuous scale, such as hours per week)

Dependent variables: Traditional media consumption (measured on a continuous scale, such as hours per week).

Consumer preferences: (measured on an ordinal scale using a Likert scale, e.g., 1 = strongly disagree to 5 = strongly agree)

6) Constructs and operational definitions:

Netflix usage: The number of hours spent watching Netflix content per week by an individual.

Traditional media consumption: The number of hours spent watching television and cinema content per week by an individual.

Consumer preferences: The degree to which an individual prefers on-demand content and original programming over traditional forms of entertainment.

7) Dependent and independent variables relationship:

The independent variable, Netflix usage, is expected to have a negative relationship with traditional media consumption and a positive relationship with consumer preferences for on-demand content and original programming.

8) Conceptual model and path analysis:

The conceptual model will include the independent variable (Netflix usage) and the dependent variables (traditional media consumption and consumer preferences). The model will illustrate the hypothesized relationships among these variables, and path analysis will be conducted to test the strength and significance of these relationships.

Explanation:

The independent variable is Netflix usage, and the dependent variables are traditional media consumption and consumer preferences. The conceptual model includes these variables and their hypothesized relationships, and path analysis will be conducted to test the strength and significance of these relationships.

You may use software like Microsoft PowerPoint, Visio, or other diagramming tools to create the diagram based on the description provided below.

Textual representation of the conceptual model:

Independent Variable (IV): Netflix Usage (NU)

Dependent Variable 1 (DV1): Traditional Media Consumption (TMC)

Dependent Variable 2 (DV2): Consumer Preferences (CP)

The diagram should consist of three boxes representing the variables:

A box for Netflix Usage (NU) as the independent variable.

A box for Traditional Media Consumption (TMC) as the first dependent variable.

A box for Consumer Preferences (CP) as the second dependent variable.

Arrows and relationships:

Draw an arrow from the Netflix Usage (NU) box to the Traditional Media Consumption (TMC) box. This arrow represents the negative relationship hypothesized in H1 between NU and TMC.

Draw another arrow from the Netflix Usage (NU) box to the Consumer Preferences (CP) box. This arrow represents the positive relationship hypothesized in H2 between NU and CP.

The resulting diagram will visually represent the conceptual model, with Netflix Usage as the independent variable influencing both Traditional Media Consumption and Consumer Preferences.

QUESTION:

PLEASE WRITE THE CONCLUSION FOR THIS CHAPTER with grammar, spelling and plagiarism checks