SUBJECT: RETAIL MANAGEMENT

NOTE: this my cohice Pull&Bear

Specific Objectives of the Assignment: To encourage you to become familiar with:

1. To learn what is retail management process for real industry.

2. To learn what customer preference in retail business.

Question:

You are required to choose one (1) retail store which relate to Apparel. Pull&Bear ( in Malaysia )

You are required to produce a report to learn about the retail management process and understand the strategies applied by that retail store.

Your report should consist of the elements below:

Cover Page Table of Content

1. Introduction

1.1 Company Background, website, logo. 1.2 Vision statement

1.3 Mission statement

2. Products / Merchandise 3. Ownership forms

4. Site Selection & Location

5. Store layout

6. Pricing Strategies

7. Promotion Strategies (retail promotion mix) 8. Conclusion

9. References

This is an individual assignment, the maximum words for this assignment should not more than 3500 words. It must be submitted in the form of softcopy through LMS.