Question: SUBJECT: TECHNOLOGY MANAGEMENT, PLS ANSWER ASAP, TQ! Q1 (a) Define strategy (2 marks) (b) Categorised the portfolio classification strategies explained in the Table Q1 below.

SUBJECT: TECHNOLOGY MANAGEMENT, PLS ANSWER ASAP, TQ!

SUBJECT: TECHNOLOGY MANAGEMENT, PLS ANSWER ASAP,

Q1 (a) Define strategy (2 marks) (b) Categorised the portfolio classification strategies explained in the Table Q1 below. (8 marks) Table Q1: Portfolio Classification Strategy Portfolio Classification Strategy A Low growth and high market share, the M&S Classic range has strong supporters. B A premium-priced range of men's and women's clothing, with low market share and low growth. IPhone was known as the place for mobile phone at a time when choice was limited. In a multi-channel environment, iPhone is still the market leader with high growth and high market share. D For years M&S refused to consider food and today has over 400 Simply Food stores across the UK. Whilst not a major supermarket, M&S Simply Food has a following which demonstrates high growth and low market share. (c) Illustrate the portfolio matrix based on the classification in Table Q1. (8 marks) (d) Explain the importance of conducting portfolio matrix. (2 marks) (e) Identify FIVE (5) steps in formulating technology strategy

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