Submit a $2-3-$page paper in which you start to build the marketing plan for your smartwatch company in the wearable industry. This paper will include four sections: your smartwatch company introduction, the marketing mix, the SWOT analysis chart, and the summary. Your paper needs to be in APA format and include a title page and a reference list.

Section $1$: Smartwatch Company Introduction $(1-2$ paragraphs$)$

Identify which option you have chosen.

Create a company$/$brand name.

Describe the company and the product.

Define the product and add one feature unavailable on the market today.

Explain how you will differentiate your product and brand from other smartwatch companies.

Section $2$: The $4$ Ps $(2-4$ paragraphs$)$

Identify marketing strategies you will use and provide your rationale. Remember the long$-$term plan's strategy, which includes achieving a competitive edge in the market.

Outline the $4$ P$$s $($product$,$ price, place, promotion$)$ and explain how you would use each to inform your marketing strategy.

Consider looking at $($Product$)$ product design, durability, and customization; $($Price$)$adopting competitive pricing strategies and promotional tactics; $($Distribution$)$ selecting distribution channels, expanding geographic coverage, and promoting channel relationships; and $($Promotion$)$ implementing advertising, public relations, and sales promotion campaigns to achieve your smartwatch company$$s objectives.

Section $3$: SWOT $($include SWOT chart image$)$ and SWOT Summary $(2-3$ paragraphs$)$

Build a SWOT chart for your smartwatch company that includes the Strengths, Weaknesses, Opportunities, and Threats that the company should consider.

Describe how your smartwatch company will use the SWOT information to develop marketing strategies and activities. Explain your rationale with examples.

Section $4$: Smartwatch Company Summary $(1-2$ paragraphs$)$

Explain the importance of aligning brand identity with the unique selling propositions $($USPs$)$ in creating the smartwatch company.

Describe how the smartwatch company would communicate the rationale behind your marketing strategy for the smartwatch company.