Submit Individual Presentation # 1 (Diversity) Here

TOTAL VALUE: 15%

DESCRIPTION

Diversity is evident throughout the world of marketing - from the types of ads we see from around the world to the range of people who share stories and ideas in order to make connections.

As marketing students, it is important to know how you feel about, and respond to, issues around diversity in marketing. This presentation is an opportunity to share your ideas and insights on diversity as they relate to you and the ad you chose.

Utilizing the content from week's 5 and 6, you will create a short individual presentation video that speaks to diversity within marketing.

INSTRUCTIONS

1. Find a piece of advertising (video ad, print ad, social media ad, etc.) that speaks to you and your culture. Remember culture can be your geography,religion, race, ethnicity, or interests.
2. Create a 2-3 minute video presentation explaining:
3. Why you chose this form of advertising? Is it print, video, social, etc.? (3%)
4. What part of your culture does this ad speak to? Include personal examples.(3%)
5. Do you think this ad is effective? Why or why not? Be as specific as possible. (3%)
6. If you were in charge of the marketing department that created this ad, what would you have done differently? Why? (3%)
7. Create a video that is engaging, flows well, and is well-presented. (3%)

BEFORE YOU FILM YOUR VIDEO

• Review the Presentation # 1 Outline & Helpful Tips document (in the week 6 folder) to learn how to organize your presentation using the information provided. You will also want to integrate techniques and tips to enhance your video.
• As this presentation focuses on diversity, it will require that you think critically and reflect deeply on your personal connection to this topic. Including personal stories, ideas and insights will make your presentation more impactful.
• Be creative! Use of a "hook" at the start of your presentation, which could include a quote, a photo, a story, a question, a statistic, etc., is encouraged.

HOW TO SUBMIT YOUR VIDEO

1. Film your video.
2. Upload your unlisted video to Youtube by following these steps:
3. Click the "Create" button on the top right hand of Youtube while logged in
4. Click "Upload Video"
5. Proceed through the upload steps
6. When it's time to set the privacy settings select "unlisted".
7. There are TWO items to include in your submission for this assignment. The TWO items are:a URL link to your unlisted Youtube video (test it to make sure it works) and a URL link to, or picture of, the ad you are discussing. You can paste the information in the text box or attach them as word documents.
8. Click on the Submit Individual Presentation Here link and attach both items.

ASSESSMENT

Your mark will be determined based on:

1. Organization of your video content
2. Depth and accuracy of the content
3. Cohesiveness and flow of the presentation
4. Delivery (including voice, gestures, body language, presence)
5. Overallimpact