Submit your $1-$page executive summary write$-$up to the CMO on The West jet case here Download here.

You are encouraged to use bullets in your write$-$up $($keep it to a page, single spaced$).$ Remember, your reader is the CMO and you want to make a good impression.

To help get you started, here are the important questions$/$topics to cover in your submission:

What is the key issue facing the company? $2$ sentences MAX

What digital and social media strategies has the company used thus far? $2$ sentences MAX

What recommendations do you suggest the company take given the issue presented in the case?

The recommendations should be in the context of the case time period.

Cite outside literature and research to defend your recommendations $($use APALinks to an external site. style to cite your references$).$

Please leave the "fluff", "filler", and "superficial" phrases out of the write$-$up $-$ the CMO wants to read direct, concise, and actionable recommendations.

The recommendations $($and justification for them$)$ should be the main substance $($at least $3/4$ of the content in $1-$page your write$-$up$).$

What learnings and take$-$aways did you gather from the case? Keep this to $3$ lines of text or less.

The write$-$ups and case discussion will be evaluated according to: