Submit a 1-page executive summary write-up to the CMO on the Stoli Vodka case.

You are encouraged to use bullets in your write-up (keep it to a page, single spaced). Remember, your reader is the CMO and you want to make a good impression.

To help get you started, here are the important questions/topics to cover in your submission:

• • What is the key issue facing the company? 2 sentences MAX
  • What digital and social media strategies has the company used thus far? 2 sentences MAX
  • What recommendations do you suggest the company take given the issue presented in the case? Cite outside literature and research to defend your recommendations (use APALinks to an external site. style to cite your references). The recommendations (and justification for them) should be the main substance (at least half of the content in 1-page your write-up).
  • What learnings and take-aways did you gather from the case? Keep this to a paragraph or so.