Question: Suggest how Commitment and Consistency influence could potentially be used by marketers to increase firm profitability and/or consumer welfare. Note: Focus on what industry leaders

Suggest how Commitment and Consistency influence could potentially be used by marketers to increase firm profitability and/or consumer welfare.

Note: Focus on what industry leaders could do that they currently are not doing. That is, you want to provide specific, concrete, actionable suggestions for how managers could better use commitment and consistency.

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