Question: SULIT (BFT221) 5. Question 2 [Soalan 21 (a) Retail layout is an approach that addresses flow, allocates space, and responds to customer behaviour. The elements

SULIT (BFT221) 5. Question 2 [Soalan 21 (a) Retail layout is an approach that addresses flow, allocates space, and responds to customer behaviour. The elements of Servicescape are ambient conditions, spatial layout and functionality, and signs, symbol and artifacts used to design the retail layout. Propose the layout arrangement of a Sports goods store by using all three elements of the Servicescape. Susun atur runcit adalah pendekatan yang mengambil kira pergerakan, memperuntukkan ruang dan tindak balas kepada gelagat pelanggan. Elemen-elemen Servicescape ialah keadaan persekitaran, susun atur ruang dan kefungsian, dan randa, simbol dan artifak yang digunakan untuk reka bentuk susun atur runcit. Cadangkan susun atur untuk sebuah stor barangan sukan dengan menggunakan ketiga-tiga elemen 'Servicescape (6 Marks/ Markah)

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