Summarise the essential findings and story in customer's demands from the table Summarise the data mining process
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Question:
- Summarise the essential findings and story in customer's demands from the table
- Summarise the data mining process (Data cleaning, data merge, data selection, data modelling, etc.)
- Analyse the data components (time series data components)
- Select at least two (2) different forecasting methods to forecast the number of guests coming in the first quarter of 2023.
- Then, illustrate the forecasting results in plot graphs.
- Analyse and compare the forecasting result. Give your evaluations on the forecasting technique.
- Determined all the critical findings and reflected on the customer's demands
- Analysed the data components Market Segment
Online TA | 16195 (40.43%) |
Direct | 5876(14.67%) |
Offline TA/TO | 4715(11.77%) |
Corporate | 1621(4.05%) |
Groups | 1615(4.03%) |
Complementary | 187 |
Distribution Channel
TA/TO | 10886(27.17%) |
Direct | 4600(11.48%) |
Corporate | 2143(5.35%) |
Number of Guest Type
Transient | 14130 |
Transient-Party | 3083 |
Contract | 256 |
Group | 161 |
Guest by Category
Babies | 290 |
Children | 2160 |
Adults | 32021 |
Cancellations vs Non-Cancellations
Previous Booking not cancelled | 5867 |
Previous Cancellations | 4075 |
Deposit Type
No Deposit | 38199 |
Non Refund | 1719 |
Refundable | 142 |
Guest by Country
Country | Guests |
PRT | 17630 |
GBR | 6814 |
ESP | 3957 |
IRL | 2166 |
FRA | 1611 |
DEU | 1203 |
CN | 710 |
NLD | 514 |
USA | 479 |
NULL | 464 |
ITA | 459 |
BEL | 448 |
CHE | 435 |
BRA | 430 |
POL | 333 |
SWE | 304 |
AUT | 210 |
RUS | 189 |
ROU | 177 |
FIN | 151 |
CHN | 134 |
NOR | 123 |
AUS | 87 |
LUX | 80 |
MAR | 75 |
DNK | 65 |
ARG | 57 |
HUN | 47 |
LTU | 46 |
IND | 37 |
EST | 33 |
LVA | 33 |
ISR | 28 |
CZE | 27 |
AGO | 24 |
TUR | 23 |
UKR | 23 |
ZAF | 18 |
CHL | 17 |
COL | 16 |
PHL | 16 |
NZL | 14 |
GIB | 13 |
DZA | 12 |
SVK | 12 |
TWN | 12 |
ARE | 11 |
GEO | 11 |
HRV | 11 |
OMN | 11 |
SVN | 11 |
GRC | 10 |
MYS | 10 |
NGA | 10 |
JPN | 9 |
KOR | 9 |
PRI | 9 |
CYP | 8 |
URY | 8 |
BLR | 7 |
SRB | 7 |
ISL | 6 |
LBN | 6 |
MDV | 6 |
MEX | 6 |
MOZ | 6 |
THA | 6 |
AND | 5 |
BGR | 5 |
CPV | 5 |
IDN | 5 |
IRN | 5 |
JAM | 5 |
KAZ | 5 |
CUB | 4 |
HKG | 4 |
PAK | 4 |
SGP | 4 |
SUR | 4 |
ALB | 3 |
AZE | 3 |
CAF | 3 |
DOM | 3 |
JEY | 3 |
KWT | 3 |
VEN | 3 |
ARM | 2 |
CIV | 2 |
CMR | 2 |
CRI | 2 |
ECU | 2 |
JOR | 2 |
MLT | 2 |
MWI | 2 |
VNM | 2 |
ZWE | 2 |
BDI | 1 |
BHR | 1 |
BHS | 1 |
BIH | 1 |
BWA | 1 |
COM | 1 |
CYM | 1 |
DJI | 1 |
EGY | 1 |
FJI | 1 |
GGY | 1 |
LKA | 1 |
MAC | 1 |
MDG | 1 |
MKD | 1 |
MUS | 1 |
NPL | 1 |
PER | 1 |
PLW | 1 |
QAT | 1 |
SAU | 1 |
SEN | 1 |
SMR | 1 |
SYC | 1 |
SYR | 1 |
TGO | 1 |
TUN | 1 |
UGA | 1 |
UZB | 1 |
ZMB | 1 |
Total | 40060 |
Assigned Room Type VS Reserved Room Type
Assigned room type | Count of Reserved room type | Count of assigned room type |
A | 23399 | 17046 |
D | 7433 | 10339 |
E | 4982 | 5638 |
C | 918 | 2214 |
G | 1610 | 1853 |
F | 1106 | 1733 |
H | 601 | 712 |
I | 0 | 363 |
B | 3 | 159 |
P | 2 | 2 |
L | 6 | 1 |
Related Book For
Management And Organisational Behaviour
ISBN: 9780273728610
9th Edition
Authors: Laurie J. Mullins, Gill Christy
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