Summary

For this first team assignment, you need to analyze the innovation strategy of the Fortune $500$ company your team chose, including core competencies and capabilities, types of innovation, innovation diffusion and improvements, value analysis, and timing of entry. Students are expected to set their team performance and collaboration expectations early in the semester and follow them. Team members will assess each other's contributions on the two team projects and peer evaluations will be used to grade individual participation in all team projects, worth $60$ points or $6\%$ of the course grade.

Step$-$by$-$step Directions

Introduce the company the team chose to research from the Fortune $500$ list: the organization's industry, size, products$/$services offered, and global spread.

Present the organization's strategic intent, its dynamic capabilities, and its core competencies.

Analyze the type of innovations the organization has according to each of the four major criteria $($focus on at least two innovations$)$:

$3\mathrm{.}1.$ Product versus process

$3\mathrm{.}2.$ Radical versus instrumental

$3\mathrm{.}3.$ Competence enhancing versus competence destroying

$3\mathrm{.}4.$ Architectural versus component.

Evaluate the innovation diffusion, map it$,$ and discuss the improvements it went through.

Measure the technology value of the innovation product$/$service through analysis of its technological utility, installed base, and complementary goods availability.

$6.$ Identify the timing of entry; discuss its advantages and disadvantages $($at least two each$).$

Based on your overall analysis, conclude with two recommendations