Question: Sun Yip, the marketing manager at Bryte Systems Inc., decides to enter into foreign markets as his company has surplus amounts of fluorescent light bulbs

Sun Yip, the marketing manager at Bryte Systems Inc., decides to enter into foreign markets as his company has surplus amounts of fluorescent light bulbs because of an accidental overrun in manufacturing. He has little or no intention of maintaining continuous market representation. Sun Yip's firm at which stage of international marketing involvement?

Multiple Choice

aggressive foreign marketing

infrequent global marketing

global marketing

regular foreign marketing

international marketing

Sun Yip, the marketing manager at Bryte Systems Inc., decides to

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