Question: Sunjay is trying to calculate the customer lifetime value for a particular segment of customers using the CLV formula from his textbook. Based on historical
Sunjay is trying to calculate the customer lifetime value for a particular segment of customers using the CLV formula from his textbook. Based on historical information, he knows that the retention rate for this segment is fairly consistent at His average margin per sale is $ and each customer buys, on average, products per year. He decides that a discount rate makes the most sense. What is the CLV for a typical customer in this segment?
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$
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