Question: Sunjay is trying to calculate the customer lifetime value for a particular segment of customers using the CLV formula from his textbook. Based on historical

Sunjay is trying to calculate the customer lifetime value for a particular segment of customers using the CLV formula from his textbook. Based on historical information, he knows that the retention rate for this segment is fairly consistent at 85%. His average margin per sale is $20, and each customer buys, on average, 15 products per year. He decides that a 5% discount rate makes the most sense. What is the CLV for a typical customer in this segment?
Question 4 options:
$1,275
$1,350
$300
$1,450
The correct answer is not listed

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