Question: Sunjay is trying to calculate the customer lifetime value for a particular segment of customers using the CLV formula from his textbook. Based on historical
Sunjay is trying to calculate the customer lifetime value for a particular segment of customers using the CLV formula from his textbook. Based on historical information, he knows that the retention rate for this segment is fairly consistent at on a monthtomonth basis, but since he sells his product through multiple channels, at different margins, he needs to figure out an average margin to use in the equation. He again turns to his historical data, and looks at the last month's sales, where he sold products to customers.His variable costs for each product sold are $ Last month, he sold products online for $ each. In his various stores, he sold products for $ each. He also has a mailorder service where he sold products for $ each. What value should he input for his Margin $ in the CLV calculation, assuming one month is one period?Question options: $ $ $ $ The correct answer is not listed
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